Cricket or Propaganda? How India's 38.5% ICC Revenue Share Is Reshaping Global Cricket

Michael Atherton's criticism that cricket is now "proxy for propaganda" highlights concerns about India's overwhelming financial power—38.5% of ICC revenue, $3.04 billion media rights—reshaping scheduling and priorities around India-Pakistan matches.

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The Cricket Standard Desk

October 8, 2025

ndia's financial dominance in cricket with 38.5% ICC revenue share, as Michael Atherton warns the sport is becoming a "proxy for propaganda" rather than genuine sporting competition.